Role overview
- The Sub premium, Premium, Super Premium beer segments are developing rapidly in Vietnam and expected to represent more than 40% of the total beer category by 2021
- Modern trade in key cities is also growing at a much faster rate than the total beer market with >15% growth in 2018
- Ensure Carlsberg Vietnam is well positioned to capture this growth, we require a dedicated Modern On-Trade channel sales head to develop a Modern On-Trade team and build it to the next level
- The position will be responsible for supporting existing business, driving new business, and developing a successful specialist sales team
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What you’ll be doing
- Manage, motivate, guide and develop Modern On-Trade sales team
- Build long term working relationships with key account buyers and key distributors in focus cities
- Develop excellent customer support processes across the different customer channels
- Monitor customers’ performance (distribution, shipments, pricing, visibility and promotional plans)
- Ensure that the agreed-upon sales volume and profit goals are achieved while exercising cost control
- Identify critical, high payoff strategies and prioritize efforts in alignment with Company goals
- Lead the team and support efforts with our premium hotels, restaurants, bars and international chain outlets
- Grow premium portfolio in existing customer base and win premium market share
- Drive expansion of Carlsberg Vietnam’s draught business within the Modern On-Trade channel
What we’re looking for
Education: A Bachelor’s degree in a business-related field highly preferred
Language: A good command of English; ability to speak Vietnamese is a strong asset
Years & Type of Experience: At least 7 years’ experience in sales / channel marketing in food & beverage sector
- Travel Requirements: Regularly travel throughout the country, between key cities such as Hanoi, Hue, Danang and Ho Chi Minh.
What you can expect
We’re asking for a lot, but you’ll be well-rewarded with:
- Competitive salary & attractive annual bonus up to 4 months based on performance
- Annual health check-up and premium healthcare
- Contract directly with Carlsberg, 100% salary of probation
- Career development by training & coaching program
Interested?
For further information about the role. Apply today via email to Tuyendung@carlsberg.asia
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